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February 23, 2006
Review of How to Run Your Business Like a Girl
Back in December I promised a review of How to Run Your Business Like a Girl, by Elizabeth Cogswell Baskin, which I bought because I do judge books by their cover. And web site. (I know, I know…)
How to Run Your Business Like a Girl is an easy read. Most of the content is delivered in the form of interleaved stories about three featured entrepreneurs, well-chosen to represent the many different types and sizes of businesses women start and run. The rest of the book consists of interviews with other female entrepreneurs.
I did not get any startling insights into female entrepreneurship. Women trust their intuition, are good at relationships, and value work-life balance. But I knew that. The book does a better job delivering on its subtitle: Successful Strategies from Entrepreneurial Women Who Made It Happen. Fortunately (for me, as a male reader) those stories and strategies are useful for everyone considering entrepreneurship.
How to Run Your Business Like a Girl does a great job of de-mystifying entrepreneurship. The many examples of women running the business and life they want, rather than following some classic plan for all-consuming-business-growth, are encouraging and inspiring. The emphasis on relationships and life balance may reflect feminine priorities, but they are topics every entrepreneur, male and female, should be thinking about.
Posted by Bob Pritchett at February 23, 2006 4:00 AM
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