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April 15, 2006

Ups and downs at Amazon.com

Thursday was the big mailing to my customer list, and the promotion pushed Fire Someone Today as high as #27 in overall sales rank at Amazon.com, and #8 in Business and Investing.

Today sales are still strong, with FST #14 on the Business and Investing Top Sellers, #86 overall.

Watching the sales rank hour-by-hour is fun, but it is the reviews and ratings I am even more interested in. I was happy when the first Amazon review gave FST five stars, but then disappointed (okay, upset) to see that the review was really a form of spam.

The spammer cleverly recycled part of the editorial description of FST to make the "review" look legitimate and appropriate, and then provided her own content to promote another book on outsourcing, a subject I don’t address. All of the "reviews" posted by this spammer promote this other book.

What’s worse is that 18 of 28 people found this spam review helpful.

I would love to see lots of five star reviews, but I would like to earn them.

To all of you who have purchased Fire Someone Today, thank you! I appreciate the support and hope you will find it useful. I am looking forward to your ratings and reviews.

To all of you who have not purchased it yet, what are you waiting for? It is a best seller with a five star review! :-)

Posted by Bob Pritchett at April 15, 2006 10:19 PM

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