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November 27, 2005
Egg and Muffin Toaster
I think Seth has it wrong. In a world where time is short and our multi-function tools are over complicated, there is a place for a single purpose device that does one thing and does it well.
All you need for most cooking is a sharp knife, a covered pot, and fire. (Or a tin-can.) But good tools for specific tasks make things easier.
The single cup Brew ‘n Go Personal Coffeemaker is not right for offering coffee at dinner parties but it is perfect for a lone coffee drinker with a commute. In the same way the Egg and Muffin Toaster may not be for everyone, but it is perfect for somebody. And in a world where the simple, perfect iPod whipped a field full of do-everything media-player-radio-voice-recorders, I think that niches of focused utility are what many consumers want.
Posted by Bob Pritchett at November 27, 2005 3:27 PM
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