« Good thinking at airport security | Main | Web keyboard »
January 25, 2006
Loews Hotels win me over
When I stay at a smaller hotel chain I rarely sign up for the frequent guest program. The benefits are too remote to be worth the hassle. I am already enrolled in lots of other programs; how likely am I to stay 15 nights a year at this new chain in order to earn a free newspaper?
My first visit to a Loews Hotel was different, though. At check-in I learned that the Loews First program offers the newspaper, room upgrades, late check-out and a free welcome amenity from the very first stay. I signed up on the spot, and that evening found a huge bag of goodies sitting in my room. I had requested the "regional gift," and the Tastykakes and other items were a welcome Philadelphia treat.
It was the message, not the gift that won me over: Loews wanted to treat me well from the first stay, not after I had proven myself to them.
Posted by Bob Pritchett at January 25, 2006 4:00 AM
Trackback Pings
TrackBack URL for this entry:
https://ancientblogs.logos.com/mt-cgi/mt-tb.cgi/64