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February 06, 2006
Why Fire Someone Today
So far, Fire Someone Today is proving to be a great title for a book. It catches attention and generates interest.
The downside is that without a closer look it appears to some people to be a one-subject book about management through intimidation. It is not.
Fire Someone Today is about clear thinking on practical business issues. Each of the 22 chapters is about a different subject; Fire Someone Today is just one of several chapters where the clear thinking is about making the right call when it is a tough call.
Of course, it is a lack of clear thinking that makes something a tough call in the first place. When we are thinking clearly the calls aren’t tough at all. More than 20 years ago Peter Drucker summed up the message of my first chapter more succinctly than I ever could:
“To keep misfits in jobs they cannot do is not being kind; it is being cruel.”*
Clear, isn't it?
*(Harvard Business Review, November 2005, p. 96, quoting HBR, July-August 1985)
Posted by Bob Pritchett at February 6, 2006 04:00 AM
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Comments
With such an inflammatory (but good!) title, the subtitle becomes an issue of paramount importance to soften and broaden the scope of your book.
I think your subtitle does accomplish that, but I worry that, because of the color scheme and design of the cover (icy blue with the sub font in white,) it doesn't 'pop' enough. So I think the cover's 'shelf-talking' ability might have that downside you speak of.
But don't worry too much! Ultimately, the title alone should get you the media attention and interviews where you can talk about more than just Chapter One. :-)
Congrats again on the impending birth of your baby (the book)!
Hope to see you soon!
Posted by: Michael DiMarco at February 8, 2006 04:57 PM
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