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June 30, 2006
Corporate partnerships at Legoland
I took the kids to Sea World and Legoland this week and came across some interesting corporate partnerships.
Does it really make sense for a bank to sponsor a shark encounter?
I did like the idea of reserved spots for Volvos...
…though I wonder if Legoland actually tows non-Volvos that park there.
Posted by Bob Pritchett at June 30, 2006 10:05 AM
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Comments
Edward de Bono came up with this idea for car parking in his book Sur/petition. The idea was that the car manufacturer could get a competitive advantage by having parking locations for their brand cars at top locations.
I guess it's not going to work unless someone enforces it though.
Posted by: Jon at July 2, 2006 06:37 PM
Good point. The shark exhibit should be sponsored by a law firm. :-)
Posted by: Daniel Foster at July 3, 2006 09:26 AM
Never heard of loan sharks?
Posted by: Ed at July 14, 2006 09:28 PM
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