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December 14, 2005

Hello, my name is...

Scott Ginsberg wears a nametag 24/7 as part of a commitment to being friendlier and more approachable. Five years and counting, with a nametag tattoo for backup.

It is the simplest ideas that are the most powerful. Scott has built a career writing and speaking about approachability, and it looks like he has a lot of useful and thought provoking material. I’m looking forward to reading his book and more of his articles. But as soon as you hear that Scott wears a nametag all the time, the basic premise is both obvious and challenging: Being a nice person is not enough. Being truly approachable takes initiative and commitment. And that is true for businesses as much as for people.

Posted by Bob Pritchett at December 14, 2005 6:31 AM

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