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December 21, 2005

Minipreneurs and other trends

The Amazon Web Services Blog put me onto Trendwatching.com, which uses the term minipreneur to describe consumers who are becoming entrepreneurs by leveraging other businesses. Minipreneurs let other companies handle many of the high-bar obstacles to setting up a business – e-commerce, web presence, marketing, manufacturing, etc. – and focus on their specific contribution. Examples include freelancers, bloggers, eBay merchants and more.

I have seen many of the individual pieces of this puzzle, but Trendwatching.com’s newsletter really pulls it together and gets me thinking about ways to leverage the trend.

Posted by Bob Pritchett at December 21, 2005 6:14 AM

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