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December 22, 2005

"There is not enough vomit..."

In Dream Merchants and HowBoys: Mavericks, Nutters and the Road to Business Success, Barry J. Gibbons gets to the heart of my tension with shameless self promotion: it fascinates, works, and revolts all at once. Of flamboyant British entrepreneur Richard Branson, he says:

This man does fascinate me. I have high respect for what he has achieved, and for his undoubted intuition. But sometimes when I see that bearded face in (yet another) facile photo opportunity, I reflect that, sometimes, there just isn’t enough vomit in the world.
p. 26

Promoting yourself along with your business can bring lots of useful attention. People are more interested in people than businesses, so putting a person in front of the business can raise awareness and interest. But you have to be willing for people to be sick of you, not just your ad or brand.

Posted by Bob Pritchett at December 22, 2005 6:32 AM

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» Carnival of the Capitalists from Fire Someone Today
This week's Carnival is up at Multiple Mentality. My contribution was about the vomit-inducing Richard Branson and the price of being the face of your business; Yaro Starak's Carnival contribution provides the other side, explaining the benefits of bei... [Read More]

Tracked on December 26, 2005 10:39 AM