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January 6, 2006
Low cost restaurant evangelism
I eat out more than I should, and I love it.
Before a trip I research area restaurants in advance. At home I am one of the first to visit every new restaurant in town. And I tell everybody who cares, and quite a few who don’t, about my discoveries. (I even post some reviews at Judy's Book.)
If a restaurant is good I email an endorsement to the whole office. If it is great I ask for a brochure or menu I can leave at our reception desk. And then I ask myself, why am I asking the restaurant how I can help bring it business? Why isn't it asking me?
That's why I was impressed with Sensa, here in Bellingham, where after a great meal I opened the folder with my credit card receipt to find a comment card, a business card, and a small brochure describing their menu and banquet facilities -- all of which I put to use.
Do you put a card or brochure in every box or bag for your customer to share with a friend? Your most enthusiastic customers want to spread the word about your business. Are you providing tools to make it easy for them to share their good experience?
01/07/06 Update: Yesterday I had a boxed lunch from Gretchen's at a meeting and saw this example of integrating a card right into the packaging.
Posted by Bob Pritchett at January 6, 2006 6:01 AM
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