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April 24, 2006
Carnival of Marketing
Welcome to this week’s Carnival of Marketing!
Jack Yoest’s thoughtful post on Wilberforce and Gapingvoid connects two great successes that I have long admired but had not, until now, ever thought about as marketers. Or likely to appear in a single paragraph.
Virginia Miracle looks at the importance of a name that clearly represents your product. When you are making a cheesy, over-the-top action/horror flick about a plane full of snakes, you can’t call it "Pacific Flight 121." It has to be "Snakes on a Plane."
Noah Brier looks at user generated content in the context of the advertising industry. But what struck me most about his post were the implications for non-advertising content. “The branding opportunities of the future lie in the filtering and repackaging of content.” If he is right, the new media future bodes well for old media brands.
Robbin Phillips blogged an article by Laura Casey on why we need to name things. It made me think about the two vacuums in my house: one is named “the vacuum”, and the family regards it as one of the villains Laura mentions. The other is called "Roomba" and it is treated like a particularly industrious pet.
"The single biggest thing you can do to build your brand is to make promises and keep them." J. Timothy King points out that all the branding in the world doesn’t mean a thing if you don’t deliver the package.
Spike Jones looks at Delta’s new plan to have their long-suffering employees volunteer to clean planes on their own time.
Despite the hype, there is never much new in business or marketing. The basics are ancient. That doesn’t mean we don’t need to be reminded again. Denise O’Berry does just that by suggesting you differentiate your business by doing the simple things no one does anymore. Like answering the phone.
Look for the Carnival next week at Global Market Development!
Posted by Bob Pritchett at April 24, 2006 12:04 AM
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